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Business and Marketing Option

Students in this option focus on the income-generating side of the wood products industry. They examine basic concepts such as product quality and value, customer satisfaction, product perceptions, competitive advantage, and global competition.

Students can gain a thorough technical knowledge of wood as a raw material, wood products and related manufacturing technologies. By selecting appropriate electives, students can prepare to continue their education in a master of business administration program or in other advanced degree curriculum in business, marketing, or wood products marketing.

In the wood products industry, the role of marketing is becoming increasingly important. Distribution systems continue to evolve via electronic technology; the home center retail business is growing; and firms, products and markets are expanding globally.

Marketing, the income-producing side of a business, involves activities that control the flow and exchange of ideas, goods, and services from inception to final consumption and back again to inception. Business, academic and government policymakers today regard marketing as a customer-oriented, integrated, company-wide activity. It plays a key role in planning and implementing long-term competitive strategies, including how best to address the pressing issues of environmental protection for future generations.

Graduates in the Business and Marketing option may start out as sales representatives, then advance to district or national account managers. Some go into retail management in the rapidly growing home improvement center industry, beginning as trainees advancing to assistant managers and store managers in a few years. Those with an aptitude for data base management and statistics may work as market research analysts or product-market managers in corporate headquarters.